TUNEFEST
For this project, I developed a festival concept along with its complete branding. I decided on a JDM car and music festival, combining two cultures that naturally go hand in hand. When brainstorming a name, I aimed for something creative and meaningful, which led me to Tunefest—a play on words referencing both the tuning of JDM cars and the music festival’s tunes.
My goal was to create a clean, modern aesthetic that captured the energy and passion of both worlds. To build a strong brand identity, I designed a distinctive typographic logo that serves as the festival’s signature. I also created a website, posters, merchandise, and admission badges for both general and VIP attendees, ensuring a cohesive and professional look across all elements.
