SEA LEVEL
Sea Level is an upscale seafood restaurant nestled in the heart of New York City, located in SoHo, that offers a perfect blend of comfort and elegance for your dining experience. Our goal is to provide you with a top-tier culinary journey, featuring a carefully curated menu of expertly prepared seafood dishes designed to highlight the ocean’s natural flavors. The restaurant’s ambiance sets the stage for memorable moments with your loved ones, making it an ideal spot for intimate dinners, celebrations, and gatherings.
When branding Sea Level, it was essential for me to maintain a cohesive and refined visual identity while incorporating a variety of design elements. Patterns played a key role in adding depth and personality, but to ensure compatibility, I relied heavily on my color palette. The rich ocean blue and soft seafoam green not only reflect the restaurant’s connection to the sea but also create a sense of sophistication that complements the upscale dining experience, similar to the food we serve. These colors, when combined with elegant typography and thoughtfully designed logos, establish a strong, recognizable brand presence. On the menu, the interplay between the patterns, colors, and clean layout enhances legibility while reinforcing the restaurant’s identity.
